Big Boston Warm-up

It’s the season of giving and I hope you will participate in the Big Boston Warm-up. This coat campaign is hinged to an art installation at Boylston Plaza at Prudential Center. The installation comprises 768 figures, each representing 10 of Boston’s homeless men, women, and children. Simply donate a gently used coat to a local Lands’ Ends at Sears (you’ll receive 20% off a new Lands’ End coat) and a red heart will be added to each installation figure for every 10 coats donated. Also, as part of the campaign, tomorrow, November 7 (10:30am-12pm; 1-2:30pm), at the Burlington Mall Lands’ End/Sears, families can enjoy a meet and greet, reading, and book signing with Carol McCloud, author of Have You Filled a Bucket Today: A Guide to Daily Happiness for Kids. The concept of “bucket filling” is all about encouraging positive acts, such as helping those less fortunate.
The Big Boston Warm-up runs now through November 30. Collected coats will be distributed via the Massachusetts Coalition for the Homeless.