What Was Caroline Thinking?
I've been thinking more about that silly episode of The Apprentice last night. Now, working in Corporate America, I know that show is all about product placement. Did you know that the companies featured each week actually pay The Donald BIG BUCKS for the right to let ten or twelve glamorized interns muddle up their advertising campaign, product design or restaurant management? I guess in my head I figured that was the case, but a few months ago I found out it was a fact when the show approached my employer, who said, I'm sure in a very Kansas-City-conservative-type voice, "Ah, no."
But last night was ridiculous. Okay, the apprentices didn't do a good job coming up with the commercial for Dove. It was, in fact, a little like watching Skit Night at horse camp in Guthrie Center, Iowa. However, I don't believe any of them came from ad agencies, even if oops-I-got-fired-Kristen's boyfriend is a director (of what??). Still, the fact that in the boardroom both Donald and Caroline turned to face the freakin' camera and extol the advertising genius of Dove corporate (who just hired a really expensive agency - it's not like they probably thought that one up on their own) and then go so far as to AIR THE CLIP in the middle of the backstabbing boardroom scene was just too much. They took it too far. Let me believe that those companies were just entertained by the thought of being on television. Let me think Donald really does just play golf with execs from various Fortune 500 companies with advertising budgets larger than the GNP of Zimbabwe. Donald, you've gone too far.