Author Marketing Stuff

So I just ordered a book campaign from Goodreads' self-serve beta program. I decided to tell you about this because I'll let you know how well it works. I've heard great things about Goodreads' ads. It's going to run from whenever it gets approved until thirty days later. We shall see!

I also ordered some bookplates. This is a way to get a book signed when you're not in physical proximity to the author. Since I am going nowhere on my book tour that doesn't exist outside of Kansas City, Missouri (I'll be at The Writers Place on April 5, please come!) So if you buy my book and you want a signed bookplate, please drop me an email at ritajarens@gmail.com. I have no expectations for volume so this is either a brilliant or stupid thing to say. We shall see!

And next week I am going to the ALA Midwinter Meeting to meet LIBRARIANS. I love librarians! I can't believe that is next week, actually. I should really get my act together.

So ... that's what I've done so far other than social media. My publisher has arranged a lovely cover reveal tour and some festivities for the release day, which is February 7. I arranged one event locally and bought bookplates, author business cards and a small online advertising campaign. I've written a ton of guests posts and done a bunch of interviews and spent $200 of my own money to buy physical copies for book bloggers who agreed to review it. Oh, and I've committed to buying books to give away on Goodreads and a few other places that haven't launched yet. All in all, this is not a lot of money and is mostly sweat equity.

I write this out because I know there are going to be a lot of authors now and in the future who are either self-publishing or publishing with small presses or are with Big Six presses but don't have a very big marketing budget. I want to figure out what works in book marketing -- besides, you know, writing a book people want to read.

What do you want to know? I'll do my best to be transparent in this process. I so appreciate all the support I've received here and elsewhere on the Internets. Word of mouth, baby -- I really, really appreciate it.