Posts tagged THE OBVIOUS GAME
I Interviewed Author Margaret Dilloway!

I met author Margaret Dilloway when I was managing the BlogHer Book Club. We discussed and reviewed her first book, HOW TO BE AN AMERICAN HOUSEWIFE, and her second book, THE CARE AND HANDLING OF ROSES WITH THORNS. Since then, we've grown friendly and I even got to have dinner with her at last year's BlogHer conference. When author Angélique Jamail gave me the opportunity to interview another author for Women Writer Wednesdays on her blog, I picked Margaret. I hope you enjoy the interview! We discuss craft, her favorite of her books, her career and more!

Headshot-2014

For the book club discussions:

A Mother Had a Daughter Who Had an Eating Disorder
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Yesterday on Twitter, a blogger who had read my Dr. Phil anorexia post tweeted to me. I went over to look at her blog and felt the familiar stomach drop when I read this:

A month ago, in Flagstaff, SB had a Subway sandwich for dinner Friday night and at lunch on Saturday she had a few of the sweet potato fries I'd ordered for the table. Yesterday, when it was suggested she needed to drink Gatorade to combat the recent dehydration that led to her fainting twice and being rehydrated in the E.R. this past Sunday, she cried. And said no.

As a mother, my stomach drops for the blogger. As a recovered anorexic, my stomach drops with muscle memory. 

I'm reading THE MATHEMATICIAN'S SHIVA by Stuart Rojstaczer. In a book within a book, the protagonist's mother writes about going with only a tiny bit of food a day in war-torn Russia. Her description of hunger is spot-on:

I want you to follow my instructions. Take your eyes off this page when I tell you to do. Look at the room around you. Wherever you are, simply open your eyes adn look, listen, smell and think whatever thoughts come your way ... Then imagine all of your awareness disappearing. Your eyes work, yes, but they don't see anything. Your brain won't let you process such information. The smells, they are gone, too. Your ears, they work simply to warn you of danger. Your thoughts, all of them are so uncomplicated and pure ... All is about the numbness inside you ... You are truly in hibernation. Everything has slowed, because any processing, physical or mental, requires energy, and that, if you are truly nutrient-deprived, is precisely what you don't possess.

When I read that, I remembered crying from hunger. And I also remembered crying from fear of what would happen if I ate, because the hunger was easier to tolerate than the fear. The space between those places is anorexia. I wrote about that motivation and that place in my young adult novel, THE OBVIOUS GAME. Writing about it forced me to go back and experience those feelings again, and it was no fun. However, it's important for those of us who are recovered and feeling brave to talk about life after an eating disorder, because when you're in it, you can't imagine life on the other side of it. I keep writing. I'm here. I'm on the other side. It blows my mind that I still get 2-3 emails a week from people who love someone with anorexia. They are desperate. They have no idea what to do with this thing they don't understand at all. They want me to tell them what to do. I can't totally do that. I'm not a psychologist or doctor. All I can do is try to explain how their loved one feels so they can support that person in the best way possible.

My new friend Jenn told me about the March Against ED next week (September 30) in Washington, DC. I wish I would've known about it earlier, because I think I would've tried to go. If it happens again next year, I will be there. There is so much misinformation about mental health in general, and anorexia is one of the few mental disorders you can see on a person, which I think contributes to even further misunderstanding, because you form opinions without knowing the person at all just by looking at them. 

I have a list of ED resources in my Young Adult category up in the masthead. I will be updating that list with some more from Jenn. I was never inpatient anywhere (I threatened to run away and I was 18) and I ended up recovering physically in college and mentally in my thirties. 

They were deep ruts in my brain. Deep, self-loathing ruts. Filling them in was the hardest thing I've ever done, and it's what I want for every disordered eater out there. It can be done.

I'm relieved to hear Jenn's daughter is in recovery. There are many other people whose sons and daughters aren't. I know. They email me. It's best if you catch it early. It's often comorbid with other mental illness and therefore hard to separate or identify. (Is she not eating because she's anxious? Is she counting her calories because she's OCD?) If you think there's a problem, it's better to err on the side of caution, just like you would if your kid suddenly sprouted an unexplained lump in her breast or a persistent ache in her teeth. Please don't assume what you see on television is real. It's not dramatic or romantic or disgusting. It's someone who is hurting really, really bad. Someone hungry in every sense of the word.

 

Get Ready for the Fall 2014 YA Scavenger Hunt (It's So Much Bigger!)

Hello Everyone! It's that time again. We have less than two weeks until the YA Scavenger Hunt begins. I hope you reserved plenty of time for this one because there isn't just one team or two or even three. This time we have 6, that's right, I said 6 YASH teams which means more prizes, news, and fun for all you readers out there! So let's get started!

TEAM RED INCLUDES:

 

TEAM GOLD INCLUDES:

 

TEAM GREEN INCLUDES:

 

TEAM ORANGE INCLUDES:

 

TEAM INDIE INCLUDES:

 

TEAM BLUE INCLUDES:

  There are so many books here I don't even know where I would begin. I hope you all are as excited as I am! The YA Scavenger Hunt begins at noon pacific time on Thursday, October 2nd and runs through Sunday, October 5th. That means to get through the entire hunt you'll need to go through 1.5 teams per day!

Are you going to play? 

 

More Than Two
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Her hair flies back in the wind because the motor's almost shot in Vicki the convertible so the top stays down now. It has to be helped up like an old man out of a chair, and most of the time, we don't feel like dealing with it. We leave ourselves exposed to sun and sky and wind because the sun feels good when it's not raining.

We are talking about growing up, and I tell her the thing my dad told me about SEEs, Significant Emotional Experiences, the thing I put in THE OBVIOUS GAME, how you have to have two SEEs before you can really contribute to society, how some people go their whole lives without having two. You need two to understand other people's anger.

"You've had your two already," I say. "When Grandpa died and when Bella and Petunia and Buttonsworth died."

"Did you have two when you were a kid?"

"Yeah. When Grandma got cancer. And then when it came back. And then when my gran died. All that happened before I left for college."

"I've had more than that," she says, and her hair whips again around her face, her eyes shaded with sunglasses.

"What was the other one?"

"When Ka'Vyea got shot."

Oh. Yes.

I've been wondering how that affected her. We haven't talked about it. I've been waiting. She was such a trooper every visit to the hospital, and I have never been so proud of my daughter as when she walked into a room to see her friend with a feeding tube in his nose unable to sit up in bed and act completely natural, to play Connect Four instead of staring in shock at the machines surrounding him.

"Yes. That was really scary, wasn't it?"

She nods. There's more to say, but neither of us knows how to say it now. He's back at school part-time. He didn't die. We're very glad about that. But it's still not fair he can't walk. None of this is fair, and we are both gobsmacked every time we start to talk about it. So we stop.

I keep driving. Her hair streams out behind her.

Win a Copy of THE OBVIOUS GAME on Goodreads

Here I've spent the first half of 2014 thinking I could no longer run giveaways for THE OBVIOUS GAME on Goodreads because it was published in 2013. (The dropdown in the author tools area only give you options for the year prior to your pub date and the year of your pub date.) I was sad, because Goodreads giveaways are such a win/win. They are inexpensive for an author to run (you only pay for the books and shipping) and they provide exposure as each sign-up adds the book to the signee's to-read shelf, thus giving the author and the book exposure she wouldn't otherwise have had. Lately most of my dealings with THE OBVIOUS GAME have been either asking people to review it or answering emails from people who love people with eating disorders (in which really what can I say but, "Well, I wrote an entire book about what I want to say to you now, so maybe you could read that and then let me know if you want to talk more"). The answering the emails part is really hard. Really hard. But I am really glad I at least have the book to point them to.

And this is the part where I say, "Hey, if you've read THE OBVIOUS GAME, could you drop me a review on Goodreads and Amazon? It doesn't even have to be nice! Nobody likes everything." And then I follow that up by saying, "If you haven't read THE OBVIOUS GAME, mightn't you request it at your library, and if your librarian has trouble, she can contact me and I will get her the book with my author discount?" And then you might say, "But I really want to help you MORE." So of course I would smile sincerely and say, "Well, you could buy my book! Or even just share the giveaway so more people will know it exists." And then I burst into tears and throw my arms around you.

 

Goodreads Book Giveaway

The Obvious Game by Rita Arens

The Obvious Game

by Rita Arens

Giveaway ends October 27, 2014.

See the giveaway details at Goodreads.

 

Enter to win

Win a Copy of THE OBVIOUS GAME on Goodreads

Here I've spent the first half of 2014 thinking I could no longer run giveaways for THE OBVIOUS GAME on Goodreads because it was published in 2013. (The dropdown in the author tools area only give you options for the year prior to your pub date and the year of your pub date.) I was sad, because Goodreads giveaways are such a win/win. They are inexpensive for an author to run (you only pay for the books and shipping) and they provide exposure as each sign-up adds the book to the signee's to-read shelf, thus giving the author and the book exposure she wouldn't otherwise have had. Lately most of my dealings with THE OBVIOUS GAME have been either asking people to review it or answering emails from people who love people with eating disorders (in which really what can I say but, "Well, I wrote an entire book about what I want to say to you now, so maybe you could read that and then let me know if you want to talk more"). The answering the emails part is really hard. Really hard. But I am really glad I at least have the book to point them to.

And this is the part where I say, "Hey, if you've read THE OBVIOUS GAME, could you drop me a review on Goodreads and Amazon? It doesn't even have to be nice! Nobody likes everything." And then I follow that up by saying, "If you haven't read THE OBVIOUS GAME, mightn't you request it at your library, and if your librarian has trouble, she can contact me and I will get her the book with my author discount?" And then you might say, "But I really want to help you MORE." So of course I would smile sincerely and say, "Well, you could buy my book! Or even just share the giveaway so more people will know it exists." And then I burst into tears and throw my arms around you.

 

Goodreads Book Giveaway

The Obvious Game by Rita Arens

The Obvious Game

by Rita Arens

Giveaway ends October 27, 2014.

See the giveaway details at Goodreads.

 

Enter to win

Book Marketing Tests: BookGorilla & Riffle Select

Welcome back to my journey through book marketing. THE OBVIOUS GAME is coming up on its one-year birthday, which prompted me to show it a bit of financial love as it blazes onto a backlist and I dive into my second group of beta readers' suggestions for THE BIRTHRIGHT OF PARKER CLEAVES.

I've learned a lot this year. THE OBVIOUS GAME was a different marketing game than SLEEP IS FOR THE WEAK because the publishing landscape has changed so much from 2008 to 2013.

If only I had a bunch more money. I know now where I would spend it -- marketing to librarians and booksellers and consumers. I would absolutely make sure I had ARCs six months before the book came out to get a better chance at reviews in industry publications, because (I of course did not know this) many will only accept a book for review at a set amount of time before it is published. THE OBVIOUS GAME went to publication so quickly that I didn't even have a contract that soon before my pub date, let alone an ARC. Which meant I missed out on that chance. It exists one time for each book, and one time only. 

As it stands, I don't have a bunch of money. My efforts initially were focused on getting reviews on Amazon and Goodreads. Anything I do now is focused on getting THE OBVIOUS GAME in front of the consumer, particularly the warm-lead, YA-e-reading consumer. (There are several reasons for this, but the two most important are 1) more services exist to promote ebooks for a reasonable amount of money and 2) I make a much higher percentage from ebooks than I do from print books due to margin issues.)

In case you're curious, here are the screenshots from my BookGorilla campaign over the holiday and my Riffle Select campaign that is going on right this minute (in other words, the book is $1.99 again today). Both campaigns involved me negotiating with my publisher to drop the price of THE OBVIOUS GAME ebook to $1.99 from $4.99 for about a two-day period of time to make sure it was that price when the email went out from either service. Both services were fine to work with. Big Five publishers had books on there next to mine. BookGorilla had a Joyce Carol Oates title the day my campaign went out, and today's Riffle Select had THE OBVIOUS GAME right next to John Green's THE FAULT IN OUR STARS. (yay)

Here's what the BookGorilla one looked like:

Bookgorilla

 

And here's what Riffle Select looked like:

Riffle Select

Finally, I've had a Goodreads ad that I change up every once in a while since January 2013. I ran seven giveaways on Goodreads in 2013, one roughly every two months. You can only run them the year before your publication date and the year of your publication date. When I could, I tied my Goodreads ad to a giveaway. The giveaways were great for getting people to put THE OBVIOUS GAME on their to-read lists on Goodreads. I have no idea if they read it or if they bought it or if they asked their librarian for it -- but I know they at least showed interest in it, which is good. Now that the giveaways are done, my ad looks like this.

Goodreads ad

Feel free to ask questions. There really isn't enough information out there, in my opinion.

 

Book Marketing Test: BookGorilla
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Over the next few weeks, I'm going to be testing some book marketing services for THE OBVIOUS GAME. It came out in February, and I'm reaching the end of the period when I can do Goodsreads giveaways, which I found were great for boosting the number of people who added my book to their "to read" lists, but it's impossible to tell if it had an impact on sales as there is no direct clickthrough information. 

I'm going to be pretty transparent about my marketing methods, because it's tough out there for a gangsta with a small traditional publisher. So far, I've spent hundreds of dollars buying and mailing my books to book bloggers and reviewers, which resulted in 25 authentic reviews on Amazon and 32 reviews and 68 ratings on Goodreads. In 2013, I attended ALA Midwinter to meet librarians and tell them about my book and RT Booklovers when it came to Kansas City. I also went to the Less Than Three conference in St. Louis. I met readers there, handed out signed bookplates and business cards and met other young adult authors. Meeting the other authors was my favorite part of any of the conferences. I've always found other authors to be approachable and supportive, even Veronica Roth, whose DIVERGENT series took off like a Dauntless train right from the get-go.

I noticed that many of the books that made this year's best-of lists were both well written and well marketed. I started seeing the covers in my industry newsletters over and over and over, to the extent that even though I don't read vampire books, I know THE COLDEST GIRL IN COLD TOWN's cover on sight. That marketing is huge -- I wish I had it. I'd be lying if I said it doesn't make me jealous. But I don't, at least for this book, so I'm doing what I can to break out of the echo chamber of people who know me/of me and into the world of people who just like to read young adult novels. I'm hoping some of the email marketing services I'm trying will help with that. That's the positive thing about jealousy -- you can use it to get the energy you need to get off your ass and do something about it. And also to get you to write your next book, because everything might be easier with the next book. You just never know.

My first experiment with paid online book marketing is BookGorilla. My book will be included in their newsletter on Sunday, December 29, 2013 (in two days). On that day, the price of THE OBVIOUS GAME's ebook will drop from $4.99 to $1.99 for 24 hours everywhere it is sold to coordinate with the deal. You can already get the ebook version for $1.99 if you've bought the paperback version on Amazon as part of their matching service. 

Buying advertising isn't cheap for the average jane like me, an author who is just a normal person with a day job and a mortgage and a kid who needed Christmas presents and still needs new jeans that fit. Since it isn't affordable or easy, it's important to figure out if this advertising is worth it or not. With thousands of books coming out every single day, breaking through the noise and out of your own echo chamber is harder than ever. We'll see if this helps. I've seen a lot of other authors offering a prize if you buy their books, but that doesn't feel right for me, at least not with this book. 

Next month, I'll be doing a similar paid advertising deal with Riffle Select.


In other news, you have to check out what my sister gave me for Christmas. It's devine. I'll have pics of Esther the llama in her new series here on Surrender, Dorothy as soon as the little angel and I figure out what to call it.