Some of you expressed interest in what I'm doing with my publishing interactions with readers and other authors. My motto is pay it forward and hope and also pray hard and row for shore. In other words, while I think there is something to books sell because they are really beautiful or profound or poignant, there's also even more to books sell because people realize they are there in the first place. That's the toughest part of publishing right now. With 235,000 self-published books coming out yearly -- that's self-published, not even counting the number of books that come out with a traditional publisher -- distribution and discoverability are huge to a book's success. Knowing how hard it is out there for a gangsta, every author I've befriended and whose book I liked has received his or her share of tweets, Facebook likes, Goodreads shelves and now Riffle lists that I can provide. I've even starting to write Amazon reviews -- I didn't realize in the past how powerful those are. I know, naive. But it's so true. The nicest thing you can do for an author is throw out an Amazon or Goodreads review.

I've been digging through the various places in which one can get a review or a mention. In addition to the usual social media channels, there are also very book-specific sites. Today I'm going to cover one in particular: Riffle. It is brand new, and I got the insider scoop because of a job-related connection. As a beta user, I've been busy curating lists:

• Shaped My Life
• Writing I Admire
• Learned Something About Writing or Technique
• Great Reads for a Rainy Day
• Good Books for Teens
• Books I Threw Across the Room (the anti-list)

I also use Goodreads almost daily, but I use Goodreads differently than I use Riffle. Both tools are good for discoverability. On Goodreads, I seek reviews and I give reviews (I need to catch up on that, note to self) and I also use the shelves to track which books I'm going to read in which order. With two to three books a month that I need to read for my job as managing editor of the BlogHer Book Club (another fabulous place to get ideas for what to read next, *cough*), two or three YA novels a month I'm reading to get a feel for what works and what doesn't and a few other picks mixed in, I'm plowing through more pages a week than I have since graduate school. And you know what? It feels great. I feel energized after I read a good book. I don't feel that way after watching TV. Sometimes, I'm too drained for anything but TV, but I've found since I started reading more I feel like the world is more interesting.

And isn't that interesting?

Back to bookish tools. I digress.

As a reader and an author, I want to help other readers and authors find great books. I don't see Goodreads and Riffle as being any more competitive with each other than I see Pinterest and Facebook being competitive with each other -- they tap into different facets of the same communication. Riffle is very visual and very curated -- it's pretty much pure discoverability, and I love the way it works visually. Here's my profile page on Riffle:

Here's my profile page on Goodreads.

Riffle is just pretty, and the lists I curate there are not everything I've read, but things I've read and mentally sorted into a list. Sometimes physically sorted on my bookshelves at home.

I follow other people on Riffle -- people I know and people who have clever list names. Here's the main Riffle page.

I have friends on Goodreads, too, and if someone sends me a recommendation and I know that person, I usually put their recommendation on my shelf. Both Riffle and Goodreads are useful tools for those of us who just inhale literature and don't want to waste our time on books that just aren't good.

Life is short. Read the best.

If you'd like to get an invite to Riffle (it's currently invite-only as the rollout begins), click this link between October 29-31st. They'll know you came from Surrender, Dorothy, and this is the only place you can get access to this particular invite. I know, we're totally snooty around here, right?

And also, please do friend me on Goodreads if you use it so we can see each others' books. I am reading gazillions of things right now and I'm happy to give you my honest take on whether or not I liked it on a variety of levels.